Three Words for 2014

Posted On: December 28, 2013
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I have been following Chris Brogan, President of Human Business Works, who  helps (mostly larger) companies with customer acquisition and community nurturing by amplifying the human digital channel, for four years now. His annual “Three Words” blog resonates with me.  It goes beyond the yearly proto-typical “goals/resolutions” exercise most of us go through. Although I have my business and personal goals set for 2014, My idea forces of “Three Words” is much more powerful. These subconscious “rudders” steer my every day decision making. When tackling life’s OPPORTUNITIES, I can refer to them to guide my responses.

In our Mummaw and Associates, Inc. Studio, we continue to prove DESIGN MATTERS, strive for remarkable Client Partnering and improve our business systems. However, I feel much more engaged when I apply some “fundaments” to the situation at hand. This creative secret power, (except now I am sharing them with you:) adds a tangible dimension to problem solving, work processes and relationships.

Each year, about at this time I take the time to reflect on the experiences(positive & negative) from the last year. It is MY opportunity to review and reflect. I look at my goals and what was achieved and what wasn’t. I look at how I feel regarding the goals and reset whether or not they turned out to be as important as I originally planned back twelve months ago. Looking back on my “words” from previous years gives me some of my most treasured memories. I believe these words also held me accountable for the actions I took during that year.

I have been doing this for 4 years now, 4  l o n g   years climbing out of the worst economic recessions my generation has seen. The reason I choose  three Main “Words” Mantras or Ideas is to create a foundation of reminders of what or how I want to guide this new year. This year, as I begin possibly the most exciting year in my personal life and professional career , I have chosen:


“To do or plan with a specific plan or purpose in mind”

Design is what I believe, it is what I obsess over and what I LOVE to do. I thought it was uniquely odd that I hadn’t chosen this word before. I believe we have inherent DNA characteristics. To do or plan with a purpose or to Design is what I do:)


“Make known or understandable”

I believe communication is the key to all personal interaction. We all can improve on this. My goal is get better at Conveying the message of the moment, to strive to be better at Conveying ideas, client needs and personal relationships.


“Make a thorough or dramatic change in the form, appearance or character of”

Our CREATE Studio is Transforming. The Firm my wife, Diana and I have built and sustained(27 years) is now filled with creative, smart and energetic young interns. These professionals are exceptionally talented and are passionate about proving DESIGN MATTERS. They are eager to learn, take the Architecture Profession seriously and are committed to Transforming themselves.  I am inspired and honored to lead them.

What will your Three Words be this year? The Mummaw and Associates, Inc. CREATE Team of Diana, Andressa, Simeon, Adam, Nicholas, Angie, Taena, Kristin, Teresa, Chris, Bettie, Ryan  & I wish you a safe, healthy and productive New Year! We appreciate your friendship, the opportunities to collaborate on projects and the privilege of continuing to prove “Why DESIGN MATTERS” Have a great year:)))

Douglas A. Mummaw, AIA, NCARB

President – Mummaw and Associates, Inc.

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